Visual content – why it matters (part 2)

In the first part of our Visual Content series we will focus on how video can improve your marketing strategy, and why you should take note of it for the rest of 2018 and heading into 2019.

The statistics:

  1. Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%). Compared to less than 1% for non-visual based. (Source)
  2. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Source)
  3. 4X as many consumers would prefer to watch a video about a product than to read about it. (Source)
  4. Video was rated as an effective content marketing tool by 62% of B2B marketers. (Source)
  5. 76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business. (Source)
  6. In 2016 HubSpot ran a survey in which 43% of consumers wanted to see more video content. (Source)

You can also save this handy infographic that sums up the above:

video content digital marketing

Why video matters?

Video has become easily consumable. You can open up your phone, laptop, tablet, or computer and consume it. It is more effortless than reading an article and provides an almost immediate sense of gratification. Whether through education or entertainment, a well executed video strategy can change the entire game for your business. From Facebook videos, to YouTube and even Vimeo, video is becoming more readily available and accessible.

The question is, how will you begin to take advantage of it?

In part 1, we looked at how a visual strategy can improve your overall marketing strategy. View it HERE